Category "Marketing"

10 Ways The Internet of Medical Things Is Revolutionizing Senior Care

10 Ways The Internet of Medical Things Is Revolutionizing Senior Care (0)

Virtual home assistants and portable diagnostic devices will help provide better elder care and in turn control medical costs, Forbes writes. In 2000, about 10% of the world’s population were

How Drugmakers Face Global Push-Back On High Prices

How Drugmakers Face Global Push-Back On High Prices (0)

Ed. Note: This article first appeared in Reuters Pharmaceutical companies are under fire around the world as a wave of new treatments for cancer and other serious conditions reach the market

How To Take Advantage Of The Growing Physician-Dentist Collaboration

How To Take Advantage Of The Growing Physician-Dentist Collaboration (0)

Ed. Note: This article first appeared in Medical Economics As a growing body of research suggests a link between oral health and chronic health conditions, the benefits of physician-dentist partnership become

Physician, Brand Thyself — Or Suffer The Dire Consequences

Physician, Brand Thyself — Or Suffer The Dire Consequences (0)

By John Nosta at Forbes Of all the things that they forget to teach you in medical school, marketing is certainly one of them. And today, the dominance of social media and

Robots In The Hospital – Its Not Like Robots In The Factory

Robots In The Hospital – Its Not Like Robots In The Factory (0)

Posted by James Allen, MD at The Hospital Medical Doctor There are a lot of signs that the “great recession” that began in 2008 is over. The unemployment rate is

Adults urged to get vaccinated

Adults urged to get vaccinated (0)

Story written by Marilynn Larkin at Reuters Too many U.S. adults are not getting vaccinated, putting themselves and others at risk, immunization experts say. According to the latest available data,

Dental Office Screening Identifies Diabetes, Pre-Diabetes

Dental Office Screening Identifies Diabetes, Pre-Diabetes (0)

MedPage Today article by Salynn Boyles Close to 20% of dental patients were found to have pre-diabetes as a result of dental-office screening. Screening for diabetes during a dental office

How to Pitch Health, Medical and Fitness Stories

How to Pitch Health, Medical and Fitness Stories (0)

Story written by Nancy Lazarus at PRNewser “With medical and healthcare topics, there’s always a delicate balance between being uplifting and the serious emotional reality,” said Kalia Doner, director of content and programming

Drugmakers To FDA: Let Us Share Off-Label Study Data With Payers

Drugmakers To FDA: Let Us Share Off-Label Study Data With Payers (0)

Story written by Carly Helfand  at Fierce Pharma   Now that pharma has prevailed in free-speech legal battles concerning off-label marketing, it’s pushing the FDA to relax its regulations—and drugmakers believe

Dr. Strange Puts Medical Superhero Myth Under The Stethoscope

Dr. Strange Puts Medical Superhero Myth Under The Stethoscope (1)

$80 million opening demonstrates that stereotypes around the profession and its limits are as pernicious as ever. The moviegoing public responds to these tropes for a reason: maybe they recognize

Poll: Top Healthcare Priority Is Drug Prices, Not ObamaCare

Poll: Top Healthcare Priority Is Drug Prices, Not ObamaCare (0)

The Hill article by Peter Sullivan   High drug prices, not ObamaCare, are the public’s top healthcare priority, according to a new poll released. The poll from The Henry J. Kaiser Family Foundation

The Fight For Leads: Healthcare Marketing

The Fight For Leads: Healthcare Marketing (0)

StreetFight article by CALLRAIL This post is the first in, “The Fight for Leads,” a series focused on lead-generation tactics for four key industry verticals: healthcare, automotive, legal and marketing agencies.

Most Americans Want Caps On Prescription Drug Prices

Most Americans Want Caps On Prescription Drug Prices (0)

TIME article by Jordan Rau And more than two-thirds want to let Americans buy drugs imported from Canada. An overwhelming majority of Americans favor government action to restrain prescription drug prices,

Mylan CEO’s Testimony Was A Huge Blow To The Entire Pharma Industry

Mylan CEO’s Testimony Was A Huge Blow To The Entire Pharma Industry (0)

Commentary on CNBC article by  Bill George The disregard for children’s health that Mylan CEO Heather Bresch demonstrated in her testimony to the House Oversight and Government Reform Committee directly harms consumers. Less

Cheap Drugs For Everyone Sounds Nice, But Who Would Make Them?

Cheap Drugs For Everyone Sounds Nice, But Who Would Make Them? (0)

Commentary on Financial Post article by Richard Owens & Sean Speer A report by a United Nations panel on the accessibility of medicine in the developing world calls for sweeping changes to

Getting Real About An Alzheimer’s Cure

Getting Real About An Alzheimer’s Cure (0)

Forbes article by Howard Gleckman For decades, people have been hoping for the magic bullet that will prevent, cure, or even slow the progression of Alzheimer’s Disease or other dementias. Yet, despite

Many Hospitals Transmit Your Health Records Unencrypted

Many Hospitals Transmit Your Health Records Unencrypted (0)

Computerworld article by Lucas Mearian Healthcare IT organizations often lack budget and personnel to address security needs About 32% of hospitals and 52% of non-acute providers — such as outpatient clinics, rehabilitation

Healthcare In 2016: The Economics

Healthcare In 2016: The Economics (0)

HHN Mag article by Ian Morrison It’s that time again. We get to pick a new president. And what an array of choices: senators, a socialist and a governor, as well

Oracle Releases New Healthcare IT System

Oracle Releases New Healthcare IT System (0)

Healthcare IT News article by Bill Siwicki IT giant Oracle unveiled its Oracle Healthcare Foundation Tuesday at HIMSS16 a next-generation version of Oracle Enterprise Healthcare Analytics that provides healthcare organizations with a

Hospitals Need To Create Low Cost Centers NOW

Hospitals Need To Create Low Cost Centers NOW (0)

Motley Fool article by Bruce JapsenHospital operators, insurance companies, and potentially retail drugstores see the addition of urgent care centers as a lower cost, consumer-friendly alternative to the hospital emergency