Category "Marketing"

Yelp Reviews Hit Doctors Hard

Yelp Reviews Hit Doctors Hard (0)

NPR article by Charles Ornstein Dental patients really don’t like Western Dental. Not its Anaheim, Calif., clinic: “I hate this place!!!” one reviewer wrote on the rating site Yelp. Or one

Why Do Drug Prices Continue to Rise?

Why Do Drug Prices Continue to Rise? (0)

NY Times article by ANDREW POLLACK As complaints grow about exorbitant drug prices, pharmaceutical companies are coming under pressure to disclose the development costs and profits of those medicines and the

“Instagram For Doctors” Changes How Care is Delivered

“Instagram For Doctors” Changes How Care is Delivered (0)

Huff Post article by Erin Schumaker If you’ve ever waited to see a specialist in the emergency room, you’ll be happy to know that a new app, the so-called “Instagram

When Doctors Put Profits First

When Doctors Put Profits First (0)

Medscape article by Greg A. Hood, MD One Factor Has Multiple Effects The practice of medicine is complex. It’s an art. Art can benefit from the adoption of new technology, growing

Critics of Dr OZ Ask AMA to Improve Oversight

Critics of Dr OZ Ask AMA to Improve Oversight (1)

Medscape article by Robert Lowes In what might be called a thinly veiled rebuke of Mehmet Oz, MD, the House of Delegates of the American Medical Association (AMA) earlier this

Health Orgs Praising Same-Sex Marriage Ruling

Health Orgs Praising Same-Sex Marriage Ruling (0)

Medscape article by Caroline Cassels Leading US healthcare associations are praising the 5-to-4 Supreme Court ruling that same-sex marriage is a constitutional right. The American Psychiatric Association (APA), the American Medical

Increase in Physician Mergers Could Drive Up Costs

Increase in Physician Mergers Could Drive Up Costs (0)

Medscape article by Diana Swift As mergers make for larger and fewer physician groups, the resulting increased market share may drive up costs as groups gain bargaining power with insurers, according

Doctors More Trustworthy Than Infomercials

Doctors More Trustworthy Than Infomercials (0)

Medical Economics article by Melissa Young, MD Former Arkansas governor Mike Huckabee is not an expert on diabetes, but he’s telling patients he is a better resource than their own

Doctors Don’t Do Marketing

Doctors Don’t Do Marketing (0)

By Arlen Meyers, MD, MBA Most doctors don’t do marketing. Those that do are usually in a cash-based, highly competitive specialty, like cosmetic surgery or dentistry, and know that they

Removing a Patient From Your Practice: A Physician’s Legal and Ethical Responsibilities

Removing a Patient From Your Practice: A Physician’s Legal and Ethical Responsibilities (0)

Medical Economics article by Samantha N. Tomey, JD While a doctor may discharge a patient for any nondiscriminatory reason, termination is not without pitfalls. Physicians should follow a careful process

Docs More Open to Accepting Medicare, Private Insurance

Docs More Open to Accepting Medicare, Private Insurance (0)

MedPage Today article by Joyce Frieden One-third of physicians were refusing new Medicaid patients. Although most physicians contacted in 2013 were accepting new patients with any type of insurance, they

New KPMG Report Provides Roadmap to Create Value-Based Health Systems

New KPMG Report Provides Roadmap to Create Value-Based Health Systems (0)

News-Medical According to a report published by KPMG International, What works: Creating value-based healthcare organizations, health systems that have a clear vision of value can achieve significant improvements in patient

Orthopedists’ Financial Conflicts Can Hurt Patients, Surgeon Says

Orthopedists’ Financial Conflicts Can Hurt Patients, Surgeon Says (0)

HealthLeaders Media article by Cheryl Clark It is financially compelling for many doctors to do things that aren’t really going to help their patients, says an orthopedist who is leading

Doctors as Journalists: Conflict of Interest?

Doctors as Journalists: Conflict of Interest? (0)

Physician’s Weekly blog by Skeptical Scalpel “Whether the reporter is a doctor or not, biases and opinions can creep into any story.” On Gary Schwitzer’s website healthnewsreview.org, a debate about

How You Dress Can Affect Patients’ Opinions, Even Their Compliance Rate

How You Dress Can Affect Patients’ Opinions, Even Their Compliance Rate (0)

By Lena Weiner, HealthLeaders Media What can incent a patient to trust a physician, follow her directions, and remember the interaction with satisfaction? One recent study released this week in

Why Doctors Are Losing the Public’s Trust

Why Doctors Are Losing the Public’s Trust (0)

Physician’s Weekly article by Linda Girgis, MD The public is losing their trust in us. They see us as driven for profit. They feel we don’t listen to their concerns

For Marketing Your Practice, Make Friends With New Media

For Marketing Your Practice, Make Friends With New Media (0)

Gastroenterology & Endoscopy News by Monica J. Smith The rapid evolution of marketing technology might inspire nostalgia for an era when prominent placement in the Yellow Pages was all a

The Do’s and Don’ts of Starting a Concierge Medical Practice

The Do’s and Don’ts of Starting a Concierge Medical Practice (0)

Article from aapp.org The average family doctor today carries a patient load of as many as 4,000 or more patients, which often leaves very little time for one-on-one interactions. If