Category "Marketing"

Doctors More Trustworthy Than Infomercials

Doctors More Trustworthy Than Infomercials (0)

Medical Economics article by Melissa Young, MD Former Arkansas governor Mike Huckabee is not an expert on diabetes, but he’s telling patients he is a better resource than their own

Doctors Don’t Do Marketing

Doctors Don’t Do Marketing (0)

By Arlen Meyers, MD, MBA Most doctors don’t do marketing. Those that do are usually in a cash-based, highly competitive specialty, like cosmetic surgery or dentistry, and know that they

Removing a Patient From Your Practice: A Physician’s Legal and Ethical Responsibilities

Removing a Patient From Your Practice: A Physician’s Legal and Ethical Responsibilities (0)

Medical Economics article by Samantha N. Tomey, JD While a doctor may discharge a patient for any nondiscriminatory reason, termination is not without pitfalls. Physicians should follow a careful process

Docs More Open to Accepting Medicare, Private Insurance

Docs More Open to Accepting Medicare, Private Insurance (0)

MedPage Today article by Joyce Frieden One-third of physicians were refusing new Medicaid patients. Although most physicians contacted in 2013 were accepting new patients with any type of insurance, they

New KPMG Report Provides Roadmap to Create Value-Based Health Systems

New KPMG Report Provides Roadmap to Create Value-Based Health Systems (0)

News-Medical According to a report published by KPMG International, What works: Creating value-based healthcare organizations, health systems that have a clear vision of value can achieve significant improvements in patient

Orthopedists’ Financial Conflicts Can Hurt Patients, Surgeon Says

Orthopedists’ Financial Conflicts Can Hurt Patients, Surgeon Says (0)

HealthLeaders Media article by Cheryl Clark It is financially compelling for many doctors to do things that aren’t really going to help their patients, says an orthopedist who is leading

Doctors as Journalists: Conflict of Interest?

Doctors as Journalists: Conflict of Interest? (0)

Physician’s Weekly blog by Skeptical Scalpel “Whether the reporter is a doctor or not, biases and opinions can creep into any story.” On Gary Schwitzer’s website healthnewsreview.org, a debate about

How You Dress Can Affect Patients’ Opinions, Even Their Compliance Rate

How You Dress Can Affect Patients’ Opinions, Even Their Compliance Rate (0)

By Lena Weiner, HealthLeaders Media What can incent a patient to trust a physician, follow her directions, and remember the interaction with satisfaction? One recent study released this week in

Why Doctors Are Losing the Public’s Trust

Why Doctors Are Losing the Public’s Trust (0)

Physician’s Weekly article by Linda Girgis, MD The public is losing their trust in us. They see us as driven for profit. They feel we don’t listen to their concerns

For Marketing Your Practice, Make Friends With New Media

For Marketing Your Practice, Make Friends With New Media (0)

Gastroenterology & Endoscopy News by Monica J. Smith The rapid evolution of marketing technology might inspire nostalgia for an era when prominent placement in the Yellow Pages was all a

The Do’s and Don’ts of Starting a Concierge Medical Practice

The Do’s and Don’ts of Starting a Concierge Medical Practice (0)

Article from aapp.org The average family doctor today carries a patient load of as many as 4,000 or more patients, which often leaves very little time for one-on-one interactions. If